5 Things an Online Editor Does

Some websites, especially those with blogs, have online editors who manages the content publishing for the site. But, what does that mean? What does an online editor do? The role of an online editor is similar to the editor of a magazine. In fact, many digital editors were former online or offline magazine editors while others are highly experienced bloggers who have transitioned to the editing side.

An experienced online editor will bring writing, editing and technical skills to a website, AND she or he also has to have great communication, leadership and organizational skills.

1. MANAGE WRITERS. An online editor is responsible for managing all of the writers (paid and volunteer) who contribute content to the website. This includes hiring, communicating, answering questions, ensuring deadlines are met, providing article feedback and ensuring style guide requirements are followed, etc.

2. STRATEGIZE WITH DIRECTORS. The online editor will work closely with the owner of a company and leadership team to set and understand the goals for the webiste, create the style guide, determine types of writers they want to contribute content and the budget for hiring bloggers.

3. CREATE & MANAGE EDITORIAL CALENDAR. An online editor is the go-to person for all content-related matters for the website. She or he is responsible for the creation and management of the editorial calendar. The editor chooses topics and related categories, assigns articles to writers, approves or rejects writer pitches.

4. OVERSEE SEO. The online editor is expected to understand the search engine optimization goals for the site and make sure all content is optimized for search-based on those goals. This includes assigning keywords to articles and ensuring those keywords are used appropriately. Typically, the online editor isn’t expected to create the SEO plan for the website. The online editor just makes sure the plan is carried out through all content published on the website.

5. EDIT, APPROVE & PUBLISH CONTENT. All content submitted for publication on the site is reviewed, edited, approved, scheduled and published by the editor. The editor ensures content is published in strict adherence to the editorial calendar. Exceptions to the editorial calendar are made by the editor. The editor should know the legal issues that affect online content publishing, as well as ethical concerns. Of course, the online editor is not a lawyer, but she or he should be familiar with common laws related to the content industry.

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Jennifer Buxton

Jennifer Buxton

Studied Journalism in Austin, Texas, majoring in Public Relations. Then studied Marketing in Phoenix, Arizona, majoring in Global Business. Worked in PR and retail through out the college years. Project management and PR experience both on business to business and business to consumer sectors. 10 years of nonprofit management experience including starting one herself and being actively involved and appointed on various charitable boards in Arizona and Texas. Started working in the digital space and has done social media marketing since 2010. Founded Real Posh Mom in 2007. Recently, brought in by Paradigma Company as a Content Director.

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