5 Books on Social Media and Marketing Worth Reading

In a recent discussion with our editor over at Meanderbug, the topic turned to authors and speakers worth devoting some extra time listening to, reading, and learning from as it relates to social media and marketing. She listed off quite a list which should fill up your shelf, Kindle, or any other device you may be using.

1. The Art of Social Media
Authors: Guy Kawasaki and Peg Fitzpatrick (Personal Friend) :))
Why I Like It: Anything that Guy Kawasaki writes is automatically of interest, since he’s one of the most creative and original thinkers in the business world. In this case, though, Kawasaki (with the help of Peg) has really outdone themselves. Rather than another 60,000-foot view of social media, he’s collected a series of practical tips that you can apply immediately to get your message out and acquire new customers.
Best Quote: “The biggest daily challenge of social media is finding enough content to share. We call this ‘feeding the Content Monster.’ There are two ways to do this: content creation and content curation. Content creation involves writing long posts, taking pictures, or making videos. Our experience is that it’s difficult to create more than two pieces of content per week on a sustained basis, and two pieces are not enough for social media. Content curation involves finding other people’s good stuff, summarizing it, and sharing it. Curation is a win-win-win: you need content to share; blogs and websites need more traffic; and people need filters to reduce the flow of information.”
2. Permission Marketing
Author: Seth Godin
Why I Like It: Seth Godin turns marketing concepts upside down by pointing people to the many choices today, and they’re going to pick and choose what messages they want to hear. Oh, and I like “Purple Cow” too by Godin!
Best quote: “Marketers want to get their messages in front of you.  They must get their messages in front of you, just to survive.  The only problem is–do you really want more marketing messages?”
3. Here Comes Everybody
Author: Clay Shirky
Why I Like It: This book is not for the timid. Shirky is more academic than fluff, and this book dives deep into technology and social media with beautiful and high-brow writing. So well written and researched. It is a gem.
Best Quote: “When we change the way we communicate, we change society.”
4. The Tipping Point
Author: Malcolm Gladwell
Why I Like It: A person once said to me that Gladwell has a knack for writing books that business leaders feel stupid for not having on their bookshelves. Pretty poignant and true. The Tipping Point is great because it helps marketers better understand the inflection point that happens when a product is ho-hum and how it then takes off like a rocket. It’s not really science so much as cultural, but it’s fascinating.
Best Quote: “Good writing does not succeed or fail on the strength of its ability to persuade. It succeeds or fails on the strength of its ability to engage you, to make you think, to give you a glimpse into someone else’s head.”
5. Drive
Author: Daniel Pink
Why I Like It: Pink dives into the question: “What motivates people?” Fascinating read.
Best Quote: “While complying can be an effective strategy for physical survival, it’s a lousy one for personal fulfillment. Living a satisfying life requires more than simply meeting the demands of those in control. Yet in our offices and our classrooms we have way too much compliance and way too little engagement. The former might get you through the day, but only the latter will get you through the night.”
What books or speakers would you add to the list? 
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